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The King
of Naples

On the face of it Napoli was a strange choice for the world’s biggest football star to move to. Italian football was dominated, just like its politics and economy, by the northern powerhouses of Juventus in Turin, the two Milan teams and Roma in the capital. In their whole history Napoli had won just two domestic trophies and never the Italian league, the ‘Scudetto’.

Moreover, the much-maligned city of Naples was in an economic depression, much to the delight of all visiting football fans who taunted the locals with the unfair, imbalanced north-south divide in the country.

All this, of course, lured the little Argentinian who recognised similarities with his own upbringing in the slums of Buenos Aires. The working-class hero was about to weave his magic like never before.

Once more he broke the world transfer fee record when he moved to the ankle of Italy for £6.9 million ($10.48 million). Over 75,000 fans poured into the Stadio San Paolo just to see their new hero revealed as Napoli’s new signing. He had achieved almost Messiah status without touching the ball.

It took no time before he was appointed club captain and in his third season as the team progressively improved, having returned from Mexico with a World Cup under his belt, he drove Napoli to a first-ever Serie A league title. The reaction to this in the city was unprecedented. It was as if the Neapolitans had suddenly forgotten all their woes. Murals of Maradona began to appear on walls all over the city and newborn babies were commonly being named Diego.

For the next two seasons Napoli would finish runners-up in Serie A before winning it for a second time in 1990. In between the two titles they also won the Coppa Italia (the domestic cup competition) in 1987 and, in 1989, the UEFA Cup, defeating Stuttgart in the two-legged final. In that final he scored a penalty and produced an assist in the 2-1 home win, and then a further assist in the away draw to secure their first and only European trophy to date. Napoli would also win the Italian Super Cup in 1990.

And so, in the space of five frenzied seasons, Maradona would play the lead role in Napoli winning two league titles, a UEFA Cup, a Coppa Italia and an Italian Super Cup, as well as two runners-up spots in La Liga.

Maradona was never a centre forward, of course. He was an attacking midfielder and yet, despite this, he still finished as Serie A’s top scorer in the 1987-88 season with 15 goals.
 When he left Napoli he was the club’s all-time top scorer with 115 goals, a record that lasted until 2017.

His almost God-like status meant that the city turned a blind eye to his increasing off-field antics involving cocaine, an illegitimate son and alleged friendships with members of the Camorra, the local mafia-style organisation. The little Diego from the Buenos Aires shanty town had become Maradona, an alter ego who no longer had any privacy or downtime.

His mass adulation was to change after the 1990 World Cup was staged in Italy, when Maradona scored the decisive penalty in the semi-final against the host nation played in Naples. The maestro expected the home fans to support him and Argentina, partly because of what he had done for Napoli but also because of the way the Neapolitans had been treated by the rest of Italy. They did not and when Maradona’s strike beat Italy that spelled the end of the mutual love affair.

Suddenly everyone was against him. He received a suspended sentence for drug possession and then a 15 month ban for failing a drug test for cocaine which put an end to his time in Naples.

It was a tragedy that the man who did so much for one club and one city should end his time in such a manner, but how he transformed Napoli from losers to winners remains one of the most remarkable stories in the history of Italian and indeed European football.

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Maradona is presented to the media at a press conference on 5 July, 1984, (top) and salutes the crowd who have attended the San Paolo stadium in Naples just to welcome their new signing.

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Acknowledging the fans before a Coppa Italia match against Fiorentina on 9 September, 1984.

“He had that magic, that special something that makes you realise you’re dealing with something out of this world, the likes of which will never be seen again.”

LUCIANO DE CRESCENZO

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Action from Maradona’s early seasons with Napoli.

“No ball ever had a better experience than when it was at his left foot.”

JORGE VALDANO

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Maradona converts a penalty against Atalanta on 19 October, 1986. A

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Filippo Galli (left) and Paolo Maldini of AC Milan keep a close eye on Maradona.

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“The best player there has ever been, better than Pele. I watched him closely in Italy every week and he was at a different level to everyone else. Some of the things he did were unbelievable.”

RUUD GULLIT

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Maradona leaves the pitch with Juventus player Antonio Cabrini after the Serie A match in Turin on 9 March, 1986.

“Maradona is a God to the people of Naples.”

FABIO CANNAVARO

“I was very lucky to be his teammate and get to play with him as well as watch him train every day. The things he did! He was and will always be unique.”

GIANFRANCO ZOLA

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Maradona manipulates the ball during the Serie A match against Atalanta on 19 October, 1986.

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Maradona attempts to score direct from a free kick against Juventus on 29 March, 1987.

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Maradona celebrates the final whistle of a 1-1 home draw against Fiorentina on 10 May, 1987, a result which confirmed Napoli’s first ever Scudetto.

“Maradona is the King of Naples. He arrived and they won the championship.”

MARCO TARDELLI

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Maradona leads the celebrations at the San Paolo stadium after Napoli secure the Serie A title in May, 1987.

“The Scudetto belonged to the whole city, and the people began to realise that there was no reason to be afraid: that it’s not the one with the most money who wins but the one who fights the most, who wants it most.”

DIEGO MARADONA

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Maradona in action for the Rest of the World XI against the Football League XI during the Football League Centenary match at Wembley Stadium on 8 August, 1987.

“The English paid me a fortune, $160,000, to play at Wembley for the centenary of the English League. … Every time I touched the ball the fans heckled me. … But if I took a nice touch they would immediately applaud me, like the English gentlemen that they were.”

DIEGO MARADONA

Placing the ball on the penalty spot during a match against AC Milan at the San Paolo stadium on 21 October, 1990.

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Maradona takes aim against Japan’s national team in Tokyo in August, 1988, (top) and unleashes a powerful shot in a 1990 Serie A match.

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Maradona exchanges pennants with Juventus captain Antonio Cabrini before a league match in Turin on 17 April, 1988.

 “Fury, anger and fighting against adversity, these are fuel for Maradona.”

DIEGO MARADONA

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Maradona and his Napoli teammates celebrate their victory in the
UEFA Cup Final after beating Stuttgart in the second leg on 17 May, 1989.

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Celebrating Napoli’s second Serie A title win in April, 1990.

“Maradona changed history. In 80 years, we had always suffered, fighting against relegation, yet in seven seasons with him we won two leagues, a UEFA Cup, two Italian Cups. I’m a fan too and to live those years with Maradona was incredible.”

FABIO CANNAVARO